Should we spend on ads or on GetPreferred?
Ads buy attention immediately and stop the day you stop paying. GetPreferred builds the position where parents and AI assistants name your institute without you paying per click. Ads are the right tool for a deadline. They are an expensive way to stay permanently visible year after year.
Ads buy attention immediately and stop the day you stop paying. GetPreferred builds the position where parents and AI assistants name your institute without you paying per click. Ads are the right tool for a deadline. They are an expensive way to stay permanently visible year after year.
| What you are comparing | GetPreferred | Google and Meta ads |
|---|---|---|
| Speed | Builds over weeks and months | Enquiries can start within days |
| When you stop paying | Position stays and keeps working | Enquiries stop almost immediately |
| Cost pattern | A steady cost that does not rise with every click | Cost per enquiry climbs as competitors bid harder |
| AI assistants | Your institute gets named in answers parents trust | Ads do not appear inside AI answers |
| Parent trust | A recommendation carries more weight than an ad | Parents and students know it is a paid placement |
| Urgency | Not the right tool for a three week gap | Best tool when seats must fill fast |
| Targeting | Reaches parents at the moment they are asking | Precise control over area, age and interest |
| Starting point | Free AI visibility report before any commitment | A campaign and a daily budget |
Is this happening to you right now?
When the other option is the better buy
Ads clearly win when you have a deadline. A block of unfilled seats with a few weeks left to the session start is an ads problem, not a visibility problem. Ads also win when launching a new branch in a city where nobody has heard your name, or testing demand for a new course before you commit. If you need enquiries this month, spend on ads and start the longer work in parallel.
We print this because a comparison page that never concedes anything is an advertisement, and an institute owner can tell the difference.
Not sure whether this applies to you?
Questions institutes ask
Can we run ads and GetPreferred together?
Yes, and it is often the sensible order. Ads cover the immediate cycle while the visibility work builds so next year costs you less per admission.
Will GetPreferred reduce our ad spend?
Over time institutes usually need to buy less attention because more parents arrive already knowing the name. The free report shows the current gap.
Why is our cost per enquiry rising every year?
More institutes are bidding for the same parents in the same city. Ad auctions only get more expensive, which is why owned visibility matters.
Prefer to talk it through?
Find out what AI says about your institute today
We will show you exactly what a parent or student is told about your institute today, and who gets named instead of you. Free, no obligation, and it usually surprises people.